The Current US Panasonic Lineup, Confirmed
Panasonic’s US store lists exactly six television series for US buyers as of early 2026, ranging from $299.99 to $4,299.99 before markdowns.
| Series | Type | Sizes (US) | US price (from) | Status |
|---|---|---|---|---|
| Z95B | OLED | 55, 65, 77 in | $2,599.99 | Current flagship |
| Z95A | OLED | 65 in | $3,199.99 | Previous flagship, still sold |
| Z85A | OLED | 55, 65 in | $1,599.99 | Current mid-tier |
| W95A | Mini-LED | 55, 65, 75, 85 in | $1,299.99 | Current LCD flagship |
| Z8BA | OLED | 77 in only | $2,499.99 (was $4,299.99) | Clearance |
| W70 | LED | 43 in and up | $299.99 | Entry-level |
Sizes and prices per Panasonic’s US storefront. Two things stand out here that no dedicated “best Panasonic TV” article for the US market currently states outright: the previous-generation Z95A is still on sale at a higher price than the current Z95B, and there is no Z90B, W90A, or W95B anywhere on this list.
Can I buy the Panasonic Z90B in the US?No US retailer carries it. Panasonic’s 2026 range briefing confirms the Z90B continues as a Europe-and-UK model through 2026, in sizes from 42 to 77 inches. Any US listing for it is a gray-market import without Panasonic USA warranty coverage.
Best Picture: the Z95B vs. the Outgoing Z95A
The Z95B replaced the Z95A as Panasonic’s flagship, but the older set is still for sale, at a higher price than the new one. The Z95A used LG Display’s MLA panel and measured 1,461 nits in SDR and 2,012 nits in HDR in Tom’s Guide’s lab measurements. The Z95B moved to a Primary RGB Tandem panel and carries two HDMI 2.1 ports plus two HDMI 2.0 ports, a native 144Hz panel, and full HDR10, HDR10+, Dolby Vision and HLG support.
Should I buy the older Z95A instead of the new Z95B?Only if the price gap makes it worthwhile. At $3,199.99 the Z95A currently costs more than the $2,599.99 starting price of the newer Z95B, so on list price alone the older model isn’t the bargain its “outgoing” status might suggest.
Best Value: Z85A and W95A
If the flagship price doesn’t fit, Panasonic’s US lineup has two realistic mid-tier picks. The Z85A is a 120Hz OLED with Panasonic’s Game Mode features, though it drops the Z95-series speaker system in exchange for its starting price. The W95A Mini-LED runs the same HCX Pro AI Processor MK II as the flagship OLEDs and uses a native 144Hz LCD VA panel; it skips the swivel stand of the OLED models but supports a standard 400 by 300mm VESA mount.
The One to Buy Only on Clearance: Z8BA
The Z8BA only comes in 77 inches, sits below the Z95B in Panasonic’s lineup, and uses an older panel than the current flagship. Panasonic’s store currently prices it at $2,499.99, marked down from a $4,299.99 list price. That discount, not the TV’s position in the lineup, is the only reason to consider it.
What the HDMI 2.1 Port Count Means for Gamers
The Z95B’s two full HDMI 2.1 ports are enough for one current-generation console plus a PC, but a household running two consoles and a Dolby Atmos soundbar will run out of full-bandwidth inputs and need to swap cables between sessions. The two remaining ports on the Z95B are HDMI 2.0, fine for older consoles or basic devices, not for 4K/120Hz signal chains.
Why does the Z95B only have two HDMI 2.1 ports?Panasonic has kept this port layout across its recent flagships instead of adding a third or fourth full-bandwidth port, unlike some rivals at the same price. If your setup needs more than two 4K/120Hz-capable inputs at once, plan for an AV receiver that can switch between sources.
Panasonic vs. LG and Samsung at the Same Price
At the $1,500 to $1,600 tier, Panasonic’s Z85A sits close to two well-known rivals.
| Model | Price (65-inch) | HDR support | Refresh / smart platform |
|---|---|---|---|
| Panasonic Z85A | $1,599.99 | Dolby Vision, HDR10, HDR10+ | 120Hz, Fire TV |
| LG C5 OLED | $1,496 (Amazon, Aug 2025) | Dolby Vision, HDR10 | OLED evo AI 4K, webOS, Alexa built-in |
| Samsung S90F OLED | approx. $1,596 (Amazon, Aug 2025) | HDR10+ (no Dolby Vision) | 144Hz Motion Xcelerator, Tizen |
Pricing and features per Tom’s Guide’s LG C5 vs. Samsung S90F comparison and the manufacturers’ Amazon listings. The clearest split in this table is HDR format support: Panasonic is the only one of the three carrying both Dolby Vision and HDR10+ at this price, while Samsung drops Dolby Vision entirely and LG skips HDR10+.
Why Panasonic Sells Fewer Models in the US Than LG or Samsung
Panasonic exited the US TV market for eight years before returning with the Z95A on September 18, 2024. LG and Samsung never left, and both sell a far wider size and price spread than Panasonic currently does. Panasonic’s European and UK lineup, including the Z90B, the Z85C and Z86C, and the W90 through W97 Mini-LED series, stays a separate, larger catalog that hasn’t come to US retailers.
Is Panasonic TV support good in the US?There’s no reliable answer yet. The American Customer Satisfaction Index publishes a named-brand TV study that currently covers Samsung, LG, Hisense and others, but no public Panasonic score from that survey could be found, likely because the brand’s US return is still recent. Anyone weighing long-term support risk is working from limited outside data, not a real number.
Common Mistakes Buying a Panasonic TV in the US
- Assuming a UK or European “best Panasonic TV” list applies here. The Z90B, W90A and W95B recommended by several UK guides are not sold through US retailers.
- Paying flagship price for the previous generation. The Z95A currently lists higher than the newer Z95B; check the model letter before assuming newer means pricier.
- Buying an imported Z90B or W90A expecting US warranty coverage. Gray-market units carry no Panasonic USA support.
- Skipping the HDMI 2.1 port count before wiring a multi-device setup. Two full-bandwidth ports is the ceiling on every current US Panasonic OLED.